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5 Current TikTok Trends You Should Use for Your Business

current TikTok trends

Do you want to know the current TikTok trends?

TikTok is a dynamic and ever-changing landscape where trends emerge and evolve in the blink of an eye. Hence, it would be best to remain trendy to boost your chances of going viral. Work with a TikTok creative agency that is passionate about helping businesses grow.

This blog post will look at the current trends taking TikTok by storm.

1. Dance Challenges

Dance Challenges dominate TikTok in 2023. Dance challenges often go viral because TikTokers love dancing. Brands and creators can boost their engagements by joining or creating these challenges.

A few of 2023’s famous dance challenges include If We Ever Broke Up by Mae Stephens and Cannibal by Kesha. Also, popular influencers that have successful dance challenges include Charli D’Amelio, Keke Janajah, and Yodeling Haley. 

2. Order Packing

Another popular TikTok trend is filming videos while packing orders. Business owners would commonly film videos of them packing orders for their customers. Doing this causes excitement for people as they see what a package from the store looks like.

Likewise, sharing the packaging process on TikTok adds transparency to the brand. It shows customers that a shop is open about its operations. This type of content is common among small business owners and serves as a marketing ploy for their brand.

3. ASMR

ASMR means autonomous sensory meridian response. It is a euphoric feeling people get from certain auditory and visual stimuli. ASMR artists produce tingly sounds from almost every item you can imagine. These sounds help people relax and, in some cases, sleep.

Brands focusing on sensory experiences, relaxation, self-care, and unique product interactions would benefit from collaborating with ASMR artists on TikTOk. It will lead to better brand recall and a favorable perception among your target audience. A few known ASMR artist includes @lindseyeatsla, @skincareryan, and @penny.slimes.satisfy.

3. Skits

Comedy has always been a hit on TikTok thanks to its short video content. TikTok skit makers have learned how to make their audience laugh in seconds. These skits often have characters, scenarios, or funny dialogues. 

Additionally, skit makers know how to use skits to promote brands. These skits help businesses to show their brand’s personality, values, and tone of voice.  Examples of popular TikTok skit artists include Khaby Lame, James Henry, Vincent Markus, and Liam Silk. 

4. Day in the Life Videos

Day in the Life videos is another popular trend on TikTok. They are popular among professionals and students, where they would show how their day unfolds as a part of a community. 

Using a “Day in the Life” video on TikTok, a brand can offer a behind-the-scenes glimpse into the daily activities and routines that drive their business. This type of content humanizes the brand, connecting it with the audience personally.

The brand can foster a deeper sense of connection with viewers by showcasing various aspects like product creation, team interactions, and work processes. “Day in the Life” videos can spark curiosity, create relatable content, and ultimately build trust as viewers see the people and efforts behind the brand’s offerings.

5. Subcultures

TikTok’s For You page exposes users to diverse content, including subcultural videos. Subcultures on TikTok are communities or groups of users who share common interests and hobbies. Examples include cottage cores, dark academia, dancetok, booktok, and writertok. 

They help create a sense of belonging and identity for users with the same interests. By understanding these subcultures, businesses can tailor their content to resonate with the target audience.

How To Stay on Top of Current TikTok Trends?

The following are the things you can do to stay on top of current TikTok trends:

  1. Regularly browse the “For You” page: The For You page is the first to check for the latest TikTok trends. It will show you what videos are gaining traction in your community and help you identify emerging trends early.
  2. Follow trendsetters and influencers: Influencers are usually on trending content’s front lines. Following them will help you stay in the loop for TikTok’s trending stories and challenges.
  3. Engage with trending hashtags: It will help if you keep an eye on trending hashtags. You can also participate in challenges that align with your interests and content style. Doing so can increase the visibility of your videos and help you connect with your TikTok community.
  4. Experiment and innovate: While keeping yourself updated with existing trends is important, you should continue to innovate and experiment to keep your content fresh.

Final Thoughts

As we wrap up our exploration of the current TikTok trends, one thing is clear: this platform’s creative whirlwind shows no signs of slowing down. These trends, from dance crazes to skits, provide a pulse on the ever-evolving digital culture. Stay tuned to the latest TikTok sensations; you can participate in a global conversation and boost your brand.

Frequently Asked Questions

How do I stay updated on TikTok’s latest trends?

You can stay updated on TikTok’s latest trends by browsing the “For You” page and following the top influencers.

How often do trends start on TikTok?

With each passing day, more TikTok trends emerge, showcasing the diverse landscape of content on the platform. The TikTok community is constantly creating and sharing content.

How do I make my TikTok trend?

To make your TikTok trend, create unique, engaging content that resonates with your target audience. Utilize popular challenges, music, and formats, while adding your personal twist to stand out and capture viewers’ attention.