Are you looking to create captivating content on TikTok?
If so, TikTok Creative Center can provide the necessary tools and resources. With its built-in library of visuals, audio files, and video tutorials, this platform is the perfect place to jumpstart your creative journey.
Keep reading to learn what the TikTok Creative Center is and how it can help set your content apart.
Read on as we cover the following:
What is TikTok Creative Center?
Inspiration Section
Trends Section
Creative Tools Section
Audio Library Section
Personal Profile Section
Final Thoughts on TikTok Creative Center
Frequently Asked Questions on TikTok Creative Center
What is TikTok Creative Center?
TikTok Creative Center is a public resource offering various creative materials. It is a place you can find the tools you need to level up your content.
Stay updated on the latest trends, learn from success stories, and access tools to create high-quality and impactful TikTok ads. Best of all, it’s completely free!
Accessing the TikTok Creative Center
TikTok allows users to log into the Creative Center with their TikTok account. But you can create an account with your email address if you don’t have one.
Additionally, you can log into the Creative Center from any device or browser. However, you should use a browser that allows you conveniently download TikTok’s audio and video resources.
What’s in the TikTok Creative Center?
The TikTok for Business Creative Center consists of several helpful tools categorized under different sections. Let’s take a close look at each of them:
1. Inspiration section
As its name suggests, the purpose of this section is to inspire creators. It showcases the platform’s best ads, insights, and practices to help you create high-performing ads. The section has five categories:
2. Top Ads
This is a group of TikTok’s best-performing ads. It allows you to filter the ads by location, industry, publish date, objectives, etc. You can also use it to check out your competitor’s ads. Click on an ad to view performance metrics like likes, shares, and views.
Additionally, you can click on “See analytics” to see more metrics like the click-through rate, conversion rate, and more. You will get a graph to analyze each metric.
Keyword Insights
Are you struggling with your ad copy? Don’t worry! You can get ideas from the best keywords and phrases on TikTok via Keyword Insights. See what keywords are getting the most engagements and create yours.
Creative Insights
This tool provides data-backed best practices for successful ad campaigns. It gives you the tips you need to maximize your ads.
Creative Strategies
Here, you find blog posts on specific TikTok ad genres. It is a comprehensive knowledge hub.
Showcases
Showcases are more or less case studies. Get inspired by TikTok ads’ success stories across different locations and industries.
3. Trends section
Do you want to know what’s trending on TikTok? Then, this is where you need to be. The Trends section shows trending hashtags, music, creators, and videos on TikTok. Creating trendy content will be vital to your success, whether you use TikTok for business or personal use.
4. Creative Tools Section
TikTok understands that not all creators can be expert video editors, so it has made the Creative Tools section available. The section includes the TikTok Video Editor and Video Templates. These tools make video editing super easy.
Video edEditorThis allows you to edit your videos in various ways. You can change your video speed, insert texts, add effects, and do so much more:
Video templates: Save time with TikTok’s video templates. This tool has a wealth of templates you can use for your videos. Just pick a template and start creating.
5. Audio Library section
TikTok limits the use of music in video ads due to copyright issues. Fortunately, you can find royalty-free sounds in the Audio Library. Use the filter to find songs with specific length, theme, popularity, mood, etc.
How To Find Trending Songs on TikTok?
Music is essential on TikTok, so you should get the best song for your video ad. You can use the Creative Center if you don’t know what’s trending or don’t want to copy others.
Visit the “Audio Library.”
Select “Music.”
Filter the songs by popularity, genre, or theme. You can also search for an artist.
Once you find your preferred song, select “Use in Video Editor.”
Removing Your Ads From TikTok Top Ads
You can remove your ads from Top Ads if you don’t want your competitors to spy on them. Follow these steps to get it done:
From TikTok For Business, go to the Creative Center.
Select your Personal Profile and click “Ad Authorization Management.”
Select the ads you want to hide and click “Withdraw.”
Final Thoughts on TikTok Creative Center
TikTok Creative Center is a great tool for those looking to simplify their content creation journey. Its wide range of resources makes it easy to find something that works for any creator, no matter the experience level.
Collaborate with a TikTok advertising agency to get your message seen by the people who matter most, build a loyal following, and grow your bottom line.
Frequently Asked Questions on TikTok Creative Center
In what way does the playlist page help me to create quality content?
You can visit the Playlist page to find song collections that connect popular themes quickly.
How can I hide my ads with creative authorization?
Go to the Creative Center and login to your TikTok for Business account.
Click Personal Profile and choose Ad Authorization Management.
Click withdraw for the chosen creatives, then confirm.
Where can I authorize creatives to show in the Top Ads section?
You can authorize creatives to show up in the Top Ads section by clicking the tick box in the pop-up Window. Once authorized, the assets will be visible in the Top Ads feed the next day.
Are you curious about how to unlink TikTok for Business account?
A TikTok for Business account offers a range of tools and features tailored that make it a digital marketplace. However, as businesses change, some brands may need to pivot away from TikTok for Business to a regular TikTok account.
This article will discuss how to unlink TikTok for your Business account.
Unlinking Your TTikTok for Business Account
There is nothing complicated about unlinking a TikTok for Business account. You can unlink your TikTok Business account from your TikTok profile in these simple steps:
Open your TikTok app and go to your profile.
2. Click the three horizontal lines on the upper-right corner of your screen.
3. Proceed to ‘Settings and Privacy.’
4. Go to ‘Account.’
5. Click Switch to Personal Account.
6. Press ‘Switch Anyway.’
7. Lastly, enjoy your personal account!
What Will Happen if I Unlink My TikTok for Business Account?
Unlinking a TikTok for Business account has its pros and cons. Let’s take a look at them:
Pros
TikTok Creator Fund: A personal account will enable you to earn when you create on TikTok via the Creator Fund.
TikTok Creator Marketplace: The Creator Marketplace is a feature that connects creators and brands. You can get business deals from brands via this feature.
Live gifts: TikTok allows users with personal to receive live gifts from their viewers and convert them to money.
Tips: As a personal account holder, you can also get tips from your fans.
Cons
No advertising: You will be unable to access the TikTok Ads Manager after switching to a business account.
No auto-message: TikTok’s auto-message feature allows businesses to quickly reply to their customers.
Limited profile features: You lose access to exclusive profile features like the email button and the Business Creative Hub.
Final Thoughts on ‘How To Unlink TikTok for Business Account’
Unlinking your TikTok account for business is a simple process as we have shown. However, before bidding your goodbyes on the account, it is crucial to first check the implication of this decision. Is unlinking your business account the best move for yourself and your brand?
Are you looking for ways to improve your brand’s performance on TikTok? Our TikTok Advertsing Agency has the perfect solution for you! We also offer ad services for other platforms.
Frequently Asked Questions
What is the difference between business and personal accounts?
Personal TikTok accounts are for people who use TikTok for entertainment. Meanwhile, TikTok business accounts are for brands that want to promote their products or services.
Why do I have to manage app permissions on TikTok?
Managing app permissions on TikTok is important to protect your privacy and personal data. It will help ensure that no data breach will happen.
Can I still add my business website link on my bio if I unlink my TikTok account for business?
You need a business account to add a link where you can click on your TikTok bio.
TikTok is one of the biggest platforms in the social media landscape. However, its rise is somewhat unprecedented as it amassed millions of users and became a cultural phenomenon in a short period.
This article will look into TikTok’s history. We will discuss when it was made and how it has evolved.
The Genesis of TikTok
TikTok was launched in 2016. However, it had its roots in an app called Musical.ly. This app allowed users to create and share short music videos, tapping into the idea of expressing oneself through music. Musical.ly was founded in 2014.
In 2017, the Chinese tech company ByteDance saw the potential of Musical.ly and acquired it. This strategic move aimed to expand ByteDance’s global reach and enhance its position in the social media landscape.
Following the acquisition, ByteDance merged the user accounts and content from Musical.ly into a new platform called TikTok. This happened in August 2018 and marked the beginning of TikTok’s journey as a distinct and influential social media app. We want to note that ByteDance owns another called Duoyin, the Chinese version of TikTok.
Unlike its predecessor, TikTok adopted a broader approach, inviting users to share a diverse array of short-form videos. Thanks to its engaging and user-friendly interface, the app quickly gained traction in key markets, including the United States, India, and parts of Asia.
Core Features That Defined TikTok
1. Short-Form Video Format
TikTok’s magic lies in its bite-sized videos lasting from 15 to 60 seconds. This short format encourages quick, engaging content that hooks users swiftly. The brevity makes it perfect for sharing life, creativity, and entertainment snippets in a flash. However, TikTok has since extended its video length to three minutes.
2. User-Generated Content and Creativity
TikTok’s “For You” page algorithm offers users a tailor-made content feed. This personalized approach fuels creativity, as users are exposed to diverse videos based on their preferences. The result? A platform brimming with innovative dances, lip-syncs, challenges, and endless creativity.
3. Innovative Editing Tools
TikTok empowers users with a range of easy-to-use editing tools. From augmented reality effects to music overlays and text captions, these features transform ordinary videos into captivating, shareable masterpieces. The simplicity of these tools makes video editing accessible to users of all skill levels.
4. Duets and Collaborations
TikTok encourages collaboration through its “duet” feature. Users can create split-screen videos alongside existing content, allowing creative dialogues, musical performances, and comedic interactions. This feature fosters a sense of community and connection among users.
5. Trending Challenges
TikTok thrives on viral challenges. Often set to popular songs or concepts, these challenges sweep through the platform like wildfire. Users create their own takes on the challenge, leading to a flurry of creative interpretations and widespread participation.
6. Music Integration and Discovery
Music is at the heart of TikTok. Users can easily incorporate a vast library of songs into their videos, and these tracks often become associated with particular trends or challenges. This symbiotic relationship between music and content creation has made TikTok a significant influencer in the music industry.
Societal and Legal Challenges
TikTok’s meteoric rise hasn’t been without its fair share of societal and legal hurdles. As the platform gained massive popularity, it was also embroiled in several challenges. These issues include data privacy concerns and regulatory hurdles.
Though these issues have resulted in bans in some countries, the smart navigation of these challenges has been crucial for TikTok’s survival and continued growth. The platform’s response to data privacy and regulatory issues has shaped its image as a responsible social media player. This also highlights the broader complexities of managing a global user base in an evolving digital landscape.
The Impact of TikTok
TikTok has unleashed a new wave of top influencers, including Khaby Lame, Addison Rae, and more. These creators hop onto the platform to generate content that resonates with millions of users globally. Alongside these influencers, viral challenges – those catchy dances and lip-syncing trends – spread fast, boosting user engagement and participation.
Additionally, TikTok’s impact isn’t limited to screens. It has infiltrated music, fashion, and mainstream culture. New and unknown songs suddenly skyrocket in popularity due to TikTok trends. Dance moves and fashion styles also become iconic through the platform. Celebrities and brands have taken note, joining the TikTok bandwagon to connect with a younger, engaged audience.
Final Thoughts
TikTok has swiftly become a cornerstone of modern internet culture. Its journey from inception to worldwide sensation is a captivating tale of innovation, user creativity, and global connectivity. With its impact on culture and communication, TikTok will remain an influential platform, shaping how we interact and express ourselves online.
Do you want to use TikTok for advertising but do not know where to start? Work with Advertisemint, TikTok marketing company now! We can help boost your brand’s TikTok engagement and drive more sales.
Frequently Asked Questions
How popular is Douyin?
Douyin is the Chinese version of TikTok, with a massive user base primarily in China. It dominates the short-video market, just like its sister app.
What were the main features of the early versions of TikTok?
The early features of TikTok include background music and sound integration on short-form videos and video editing tools. However, as time progressed, the app added features like live streaming and TikTok shop.
How quickly did TikTok gain popularity after its launch?
TikTok experienced rapid growth in fame shortly after its launch. However, its breakthrough in the global market came in 2018 after its merger with Musical.ly.
In the fourth episode of Duke of Digital, Roberto Quinn, founder of Quinn Social, joins podcast host and AdvertiseMint CEO Brian Meert. A 12-year social-media cognoscente and 5-year business owner who has worked on numerous high-profile celebrity accounts, Quinn discusses the burgeoning teen app, Tik Tok and TikTok advertising.
Housing short-form videos, Tik Tok contains a vast variety of content, with 15-second clips about trends and lip synching as the most popular. The format of these videos—brief and vertical—are reminiscent of Instagram Stories, but unlike the latter social media app, Tik Tok’s curated yet unplolished posts permanently remain on users’ feeds.
Tik Tok’s User Demographic
Tik Tok may be known as a teen-centric app, but it has also attracted older users as of late.
“I think now it’s safe to say that all age groups are on there, but it’s primarily been seen as a platform for 9-to 15-year-olds. But again, that’s changed within the past six months,” says Quinn.
Quinn also notes the presence of celebrities and well-known publishers.
“In the past four months, we’ve seen astronomical growth because they’ve [Tik Tok] been onboarding different celebrities and garnering a lot of press. So I think a lot of different people are exploring it. One of the most popular pages, surprisingly, is the Washington Post.”
Quinn made his own conclusions about the presence of older users on Tik Tok.
“I think a lot of older celebrities and creators are starting to find their voice on the platform and starting to find the space for themselves. It doesn’t quite feel like when all the adults started taking over Facebook, but it’s reminiscent of that, you know, older demographic coming in and trying new things and attempting it.”
The rentention of older users on the platform may be credited to Tik Tok’s algorithm. When users register for an account, they must disclose their age. It is possible—although purely speculative—that the algorithm considers users’ age when placing content to their Discover feeds. Thus, 30-year-old users may see content from older creators. The more relevant content those users see, the longer they stay on the platform.
Tik Tok vs Vine
Tik Tok and Vine have been met by frequent comparisions. Both support short video content. Both provide a space for creators to produce trendy and entertaining videos. Yet, the two share a striking difference.
“You’re allowed to have sound effects and transitions within the [Tik Tok] app whereas Vine never really had that. And I think that’s what’s changed in the game for a lot of creators, to be able to have that access because not everyone has an editing program.”
It is this accessibility that may allow Tik Tok to live longer than Vine.
Tik Tok vs Instagram
Instagram, too, shares similarities with Tik Tok. Both have a page where popular content appears. Both have a Discover tab. Both require a profile from which users upload content. The difference bewteen the two may be the reason Tik Tok is more popular among younger users. While Instagram is highly curated, with users following a set theme for their feeds, Tik Tok is unpolished, giving young creators more freedom to express themselves.
Roberto Quinn appears on Blizz Con.
Despite Tik Tok’s popularity among younger users, Quinn does not see the social media app overataking Instagram. The secret to remaining on top? Accessibility while on the go.
“I don’t think it [Tik Tok] will overtake Instagram in terms of daily active users simply because Instagram has made it very simple for people to get in and out of the app very quickly. So if you’re on the train or if you’re somewhere commuting, you can go through Instagram very quickly.”
This quick consumption is an experience Tik Tok does not offer users. Each video must be viewed from beginning to end. The app’s content must also be consumed with caution while in public, since all videos are better watched with sound on.
Although Tik Tok is nowhere near squashing out Instagram, Quinn does see major growth in the former app.
Tik Tok: Who Should Use It?
Should brands expand their marketing strategies to Tik Tok? Quinn says yes—only if appropriate.
“The advice I always give clients is to make sure that a platform makes sense to them. If your demographic is 60-year-old women, you probably don’t need to be on Tik Tok.
Advertisers are also welcome on the app, although only those with big budgets can join. Currently, advertising fees range to the thousands.
Quinn also goes on to discuss the ways users can grow their Tik Tok followers. To find out more about the strategies Quinn outlines, read the fourth episode of Duke of Digital.
The digital world is always evolving, and businesses need to find new ways to keep up. TikTok, for example, has recently sprouted in popularity. This new surge of growth on the video platform has resulted in many business owners wondering whether they need to integrate it into their digital marketing strategy. Many also struggle with how to exactly use it for their businesses. For this reason, we’re going to discuss what TikTok is and how you can use TikTok marketing to gain more customers.
And if you still have questions afterwards? Reach out to a TikTok ad agency.
TikTok is a video-sharing platform, where you can create short-form 15-second videos ranging from a variety of topics. TikTok offers a wide selection of sounds and songs in snippet form and special effects and filters to add to the videos straight from your mobile device.
Additionally, TikTok gives you an interesting way to share posts with your audience. TikTok has a traditional sharing feature, but you can also share posts through reactions. This means you can share videos of yourself reacting to other people’s TikTok content.
TikTok Growth Trends
TikTok has a very specific audience. With more than 1.5 billion users, two-thirds of TikTok users are under 30 years old. In fact, 60% of the app’s monthly active users in the U.S. are 16 to 24 years old. It’s safe to say that TikTok is a platform for millennials and gen Zs.
When analyzing TikTok’s growth trends, the results are almost unbelievable. TikTok generated more than 660 million worldwide downloads in 2018. This statistic is interesting, considering the app received 130 million downloads in 2017. That’s an astonishing 416% increase in growth, making TikTok a promising platform to use for marketing.
Although TikTok is still a relatively new social media platform compared to others, it is certainly a close competitor. In the U.S. alone, TikTok’s monthly downloads saw a steady climb of 1.5 billion, beating out Instagram, Facebook, YouTube, and Snapchat. The app also managed to surpass established platforms such as Twitter, LinkedIn, Snapchat, and Pinterest.
Promoting Your Business on TikTok
TikTok is popular because it allows users to make authentic videos. This means that TikTok is a great opportunity for you to connect with your audience by creating videos that are both genuine and engaging. TikTok may cater to a relatively young audience, but this same audience has buying power. In fact, millennials alone spend $600 billion in the U.S. per year, with 63% making online purchases from their smartphones. Here are a few ways to promote your business on TikTok.
Join Hashtag Challenges
A hashtag challenge is an excellent way to get people to talk about your business. The goal of a hashtag challenge is to encourage users on TikTok to create or recreate content with your hashtag as their focus.
You can encourage your audience to make a video using your product and your branded hashtag. The more people you can get to talk about your business, the quicker it will be shared with others. Hashtag challenges are extremely catchy and many users are eager to take part in these challenges.
Create Fun and Engaging Content
If you haven’t realized by now, TikTok is all about fun and creativity. These short-form videos quickly capture the attention of users because of their entertaining nature.
You may be used to creating polished videos packed with insightful information. Although long-form videos are certainly still relevant, TikTok gives you the opportunity to create content that is more laid back, that focuses more on having fun and connecting with your audience. What’s even better is that it’s completely free to do so.
With that said, you don’t need to feel the pressure of creating meme-worthy content. You can simply create a video with background music showing off your product. The goal is to keep videos light-hearted while still managing to highlight your product offering.
Hire Influencers
Although TikTok is still in its early stages of advertising, there’s still plenty of opportunities for you to take advantage of the platform. One way to advertise on TikTok is through influencers. Just as with other top social platforms, you can leverage TikTok influencers to promote your business.
Collaborating with influencers to promote your products or services is an effective way to get the word out. This means you need to scan influencers who align with the kind of products you offer for the best results.
Pay for Advertising
In addition, you can leverage TikTok’s official paid advertising program. TikTok’s advertising features aren’t on the same level as other social platforms; however, it’s still worth looking into for your business. TikTok currently offers three types of paid advertisements: Native Ads, Takeover Ads, and Hashtag Challenge.
TikTok / ads.tiktok.com
Native Ads: TikTok’s in-feed native ads allow you to serve ads to YouTube users by bidding for spots.
Brand Takeovers: A brand takeover ad means that your ad will play the moment a targeted TikTok user opens the app. If users are interested, they will hopefully click on the link, which then takes them to your content.
Hashtag Challenge: We’ve already discussed hashtag challenges. However, you can turn your hashtag challenge into an ad to make more users aware of the challenge if you’re not seeing the results you want.
What Are TikTok Ads?
In addition to the Native Ads, Brand Takeovers, and Hashtag Challenges, TikTok also offers shoppable ads and branded TikTok stickers. The shoppable ad format is also known as Hashtag Challenge Plus. This feature adds a shoppable component to hashtag challenge ads by allowing users to explore products and visit your website where they can complete the checkout process. Branded TikTok stickers can also entice users to engage with your brand’s content. This provides users with a more interactive experience that’s less intrusive than traditional ads.
How Much Does It Cost to Advertise on TikTok?
Because ads on the TikTok platform are fairly new and rare, it will be more expensive to run ads compared to other platforms. The price of your TikTok ad campaign depends on the type of ads you run. TikTok’s in-feed ads start at an average of $10 per CPM. Expect to spend at least $6,000 on campaigns using in-feed ads.
There’s also a brand takeover option, which displays a full-screen ad when a user first opens TikTok. It can either be a three-second image or a three- to five-second GIF. You can link the ad to your brand’s landing page or a Hashtag Challenge with TikTok. Brand Takeover Ads cost $20,000 to $50,000. Additionally, if you wanted to run a Hashtag Challenge, you must pay a flat fee of $150,000 for six days. You’d also need additional funds to promote the challenge. In all, expect a budget of $150,000 to $200,000.
Overall, if you’re going for a larger campaign, the budget can go up to $300,000. If you have a smaller budget, and you’re looking for more affordable advertising options, TikTok may not be the right fit for you because you need a minimum of $500 to get started.
Which Brands Use TikTok?
Over the years, TikTok has seen explosive growth in its number of monthly active users. Today, TikTok’s popularity is steadily increasing, so it makes sense that major brands are leveraging the platform to get more exposure to customers, especially younger audiences. Which brands are using TikTok and how are they using it?
NBA
The NBA has been leveraging the power of TikTok since the platform’s early days. The brand is constantly putting out exclusive and unique content on TikTok, which usually consists of game highlights, inspirational quotes and music montages. The brand uses musical features available on the TikTok platform to lighten up their brand and make their athletes more relatable. The NBA is a great example of a brand that brilliantly shows off its personal side, which makes it more likely for users to engage with them.
Fortnite
Fortnite is already killing it with over one million followers. Its first campaign invited users to join its #EmoteRoyaleChallenge, which encouraged people to create their own dances. Winners of the challenge would get their very own emote in the game. As you can imagine, gamers couldn’t resist the challenge of possibly making an appearance in the Fortnite game. As a result, the hashtag has been used more than 250 million times.
Guess
Guess was the first brand to launch a challenge on TikTok. The #InMyDenim challenge encouraged users to take videos of themselves in interesting places while wearing Guess’s new denim line. Guess’s #InMyDenim challenge is an excellent example of a challenge that can quickly spread product-based awareness ona highly visual platform like TikTok. This challenge works so well because it shows off clothing worn by real people. When TikTok users see an outfit featured in the challenge, they might feel compelled to go out and buy it for themselves.
Chipotle
Chipotle is another popular brand that uses creativity to boost engagement on TikTok. For example, the company posts memes and music to highlight menu items. This is a fun way to show users and potential customers the Chipotle menu. Chipotle has also been successful in creating a viral TikTok marketing campaign with the use of National Avocado Day. On this particular day, people are encouraged to make avocados a part of their diet, and restaurants are urged to add avocado in some form to their dishes.
Chipotle started a dance challenge on TikTok using the hashtag #GuacDanceChallenge. The challenge urged users to create a dance dedicated to the fruit. The fast-food chain received over 250,000 video submissions. It turned out that the challenge was one of TikTok’s highest performing campaigns in the U.S.
Looking at what these brands have accomplished should give you an idea of the massive reach you can generate with TikTok.
Is TikTok Good for Influencer Marketing?
Because TikTok is relatively new, you may be having doubts about starting an influencer campaign on the platform, but the answer is a resounding yes. You can reach a vast audience using influencers on TikTok. Users spend about 52 minutes per day on the app. That’s extremely close to the number of minutes people are using other popular apps, like Facebook (53 minutes), Instagram (58 minutes), and Snapchat (49.5 minutes). Users open the app eight times a day and individual sessions on the app are the longest at 4.9 minutes.
But what does all this have to do with influencer marketing? One word: engagement. Because users are logging into the app so often, they have ample opportunity to see influencers who post high-quality, attention-grabbing videos that are in line with your brand.
One great example of the reach influencers have on TikTok is Victoria Bachlet’s back-to-school video promoting Target products. Bachlet has 2.9 million TikTok followers and posts about parties, self-care, and other topics teens or young adult women can relate to. Her content is on-brand with Target and aligns well with its audience because a lot of young people enjoy shopping at the store. You can follow a similar strategy for your influencer marketing campaign on TikTok, although your campaign will differ based on the products or services you offer, the audience you’re targeting, and the type of content that relates to your brand.
Should Businesses Use TikTok?
Ultimately, you should focus your marketing efforts on where your customers are. TikTok is a fast-growing platform that has a promising future for those who want to create engaging content to attract their audience, increase their brand’s visibility, and increase revenue.
With that said, TikTok is catered to a younger demographic, which means that businesses that have a significant market dedicated to millenials and gen Zs will probably see the most success with this platform.
Once popular among only tweens and teens, companies partner with a TikTok advertising agency and now head to TikTok to connect with influencers and create sponsored content. Whatever your goal, here’s how to make a TikTok video and get the most out of the platform.
TikTok videos can be three seconds to one minute long. The app records in 15-second clips, which you can string together to create a 60-second video. Alternatively, you can use a different app to create the video and then upload it.
Step 1: Sign up for an account.
After downloading and opening the app, you’ll go right to the video feed, and you can start watching before even signing up. To be a creator, though, you’ll need an account.
Click the “Me” icon on the bottom right, which will bring you to a sign-up page. You can enter your phone or email or use another account to log in.
TikTok will auto-create a username for you. If you don’t like it, click the “Me” icon then “Edit profile” to change it. You can update the rest of your profile, too.
Accounts are public by default, so if you want more privacy, click the three-dot icon on the top left of your profile and go to “Privacy and safety” to make changes.
Step 2: Open the camera.
Click the plus sign on the bottom of the screen. Give the app permission to use your camera and microphone. The camera will open, and you’ll see the creator screen with a red record button.
Step 3: Add music.
Click “Sounds” on the top of the screen. That’ll open a music dashboard where you can search for music or explore popular tracks.
Preview the song by clicking the play icon, then choose the song for your video by clicking the white checkmark in the red box.
You’re legally allowed to use the music available on TikTok, and although you can play a song from an external device, you could get into copyright violation territory. If you don’t want to do this right now, you can do it after recording. If you’re going to dance or lip-sync, though, you’ll want to add the music now.
Step 4: Choose your effects.
To the left of the record button is an Effects icon that opens a menu.
There are a lot of options here. You can do things like change your eye or hair color, select beauty filters, or apply a mask to your face. The “World” tab is especially cool. You choose a graphic, and the camera will lay it over whatever you’re filming. In the example below, I have a tiny dinosaur on my desk:
Step 5: Choose your video settings.
Along the right side of the camera, you’ll see several options.
Here’s a quick rundown of them:
Flip: Switch between the front- and rear-facing cameras.
Speed: Adjust the speed of your video.
Beauty: Turn “Beauty Mode” on to automatically smooth your complexion.
Filters: Choose from filters for portraits, landscapes and food. There’s also a category called “Vibe,” which has black and white and other moody filters.
Timer: Set the point where you want the music track to stop playing and also start the countdown so you can film without holding the record button.
Trim: Set where you want the music track to start playing.
Step 6: Start filming.
Hold down the record button to start filming. Your music will play automatically. If you want to record hands-free, use the “Timer” button.
Step 7: Stop filming and edit your video.
Once you’re done filming, click the white checkmark in the red circle on the bottom right.
Click it again to go to the editing page. You can add music here if you didn’t before, and you can also apply effects and add text or stickers. The effects here are different from pre-production. They fall into five categories: visual, effects, transition, split, and time.
Visual effects are like filters. For example, you can wash the whole video in neon colors.
The “Effects” button lets you play with effects, such as elongating your face, turning your pupils black, or splitting the screen into three.
Transitions affect how the frames transition in the video. For example, the “Turn off TV” transition makes it look like the video’s powering down.
Split effects let you create a fuzzy video, mix effects, or make up to nine duplicates of your video.
Time only has three options: reverse, repeat, or slow motion.
The stickers are similar to Instagram stickers and include polls, the time or date, and emojis.
Step 8: Post your video.
Click the “Next” button on the bottom left. You’ll go to a screen where you can fill out information to post your photo. When you’re done, click “Post.”
How to Make a TikTok Video with Pictures
To create a photo slideshow instead of a video, either create a classic slideshow or use one of TikTok’s photo templates. Click the plus sign and then choose “Photo Templates,” which will show you your options and tell you how many photos can go in each one.
You’ll then select the photos to add to the template. However, you can also upload your photos without using a template.
How to Use TikTok
Creating is only part of the fun — you want to be a spectator, too. Here are three tips for how to use TikTok:
Make sure your phone volume is turned on. TikTok is music-focused, so you’ll want to listen while you watch.
The default For You feed shows videos you’re probably interested in, but the Following stream is where you’ll find videos from people you follow.
Use the icons along the right side of a video to interact.
Wrapping Up
Initially called Musical.ly and marketed as a lip-syncing app, TikTok has kept its music roots but expanded to other types of videos. Though it has hints of Snapchat, Spotify, Twitch, and Vine, TikTok is decidedly it’s own thing — and people can’t get enough.
TikTok has been rising to prominence, thanks to the limitless supply of entertainment in the form of short amusing videos that populate the app’s feed. What was once a toy for Gen Zs is now a platform for people of all ages. Yes, even millennials are using the app, now that stay-at-home orders caused by a worldwide pandemic has people desperately finding new ways to amuse themselves. And as more people flock to the platform, you can find any TikTok ads agency growing in prominence as well.
TikTok, for those of you who don’t know, is a video app that allows you to create 20- or 15-second videos. Although many of the trending clips you see are set to the tune of a popular song or some other type of audio track (dialogues are popular, too), you can also record a video without using TikTok’s sounds. But that’s not the only feature that has people gaga for TikTok. You can also record a duet with other TikTok users.
Although you can create your own videos, you can also respond to other users’ TikToks in the form of a duet. When you duet with other users, your video will appear with a split screen: On one side is the video that you’re responding to and the other side is your recording. To give you an idea, here’s a compilation of duets, courtesy of Top Tik Tok.
How to Create a Duet Video on TikTok?
Creating a TikTok duet is easy. Follow these steps.
Step 1: Choose a TikTok video then click the share button on the right column.
Step 2: Click “Duet.”
Not all videos allow duets. This is based on the creator’s privacy settings. Some creators choose to enable duets while some don’t.
Step 3: Tap the red button to record your duet.
Once you’re done, click the red check mark to post. If you want to redo your duet, click the “x” from the upper-left corner of your screen.
How to Enable Duets on TikTok (In Settings)?
Duets are disabled by default. However, you can turn on duets in settings. Follow these steps.
Step 1:Go to settings by clicking the three-dotted icon from the upper-right corner of your profile.
Step 2: Click “Privacy and safety.”
Step 3: Scroll down and click “Who Can Stitch or Duet with your videos.”
Step 4: Click “Everyone” or “Friends.”
By choosing “everyone,” all users, even people who don’t follow you, can duet to your TikTok. By choosing “friends,” only people in your following list can duet to your videos.
How to Enable TikTok Duets (On Video)?
You can also enable duets before posting your TikTok video.
Step 1: Click “Allow Stitch, Duet, and React” from the “Post” page.
Step 2: Publish your video.
How to Disable Duets on TikTok (In Settings)?
As aforementioned, not all creators enable duets on their videos. If you no longer want people to respond or duet to your TikToks, follow these steps.
Step 1: Go to settings by clicking the three-dotted icon from the upper-right corner of your profile.
Step 2: Click “Privacy and safety.”
Step 3: Scroll down and click “Who Can Stitch or Duet with your videos.”
Step 4: Click “No one.”
You can also make sure that only your friends can duet with your TikToks by clicking “Friends.”
How to Disable Duets on TikTok (On Video)?
You can also disable duets straight from the TikTok you’re about to post. Here’s how you do it.
Step 1: Click “Allow Stitch, Duet, and React” from the “Post” page.
Once you’ve finished your video, click the red check mark then “next” to get to the “Post” page. Under your video and caption, you will see the option to allow duets. If the toggle button is green, your video is enabled for duets. Click the toggle button so that it’s gray — this means your duet is disabled.
Step 2: Post your video.
Now you know how to create a TikTok duet. What’s the next step? Maybe you can try earning money on TikTok.
As TikTok grows into popularity, so does its potential for advertising. After all, the more users, the bigger the audience for ads. That’s TikTok marketing agency 101. The social media app is following behind the footsteps of its competitors by developing a self-serve ad platform, reminiscent of Facebook’s Ads Manager.
This week TikTok has been granting access to its self-serve advertising platform. In an email invitation to AdvertiseMint, TikTok announced that the platform is currently opening to select advertisers in the United States.
The platform, called TikTok Ads, looks and functions similarly to many social media advertising dashboards. If you’re experienced in Facebook, Snapchat, or LinkedIn advertising, you can easily master TikTok Ads. Like its competitors, the platform contains a campaign, library, and reporting tab. It also has tabs for billing and payments.
TikTok’s dashboard contains a summary of your campaigns’ performance. You’ll see charts on trends, placements, spend, among other insights. The dashboard gives you a broad view of your overall campaign performance while the reporting page (more on that later) shows you specific metrics from specific campaigns.
TikTok Advertising Objectives
TikTok currently only has three objectives: traffic, conversions, and app installs. This list pales in comparison to Facebook’s impressive repertoire, but since TikTok is new to advertising, it’s safe to assume the social media company will roll out more objectives in the future as its platform develops.
TikTok Advertising Buying Options
Much like Facebook, TikTok advertising is an auction, where you bid for a spot on the app. You can set your budget to either lifetime or daily (the minimum amount is $50). Alternatively, you can click “No Limit.”
TikTok Advertising Levels
TikTok campaigns are organized in three levels: campaign, ad group, and ad. It appears as though “ad group” is equivalent to “ad sets” in Facebook Ads Manager. You can create and edit ads directly from each level.
TikTok Advertising Reports
You can analyze the performance of your ads by going to the “Reporting” tab. There, you can view metrics related to video play, in-app events, attribution, page events, and cost per clicks.
TikTok Advertising Library
TikTok’s library contains creative and ad assets. There, you will find your audience uploaded to the system, app pixels, and creatives (images and videos).
There may not be much on TikTok’s self-serve ad platform, but keep in mind that TikTok advertising is new. The company will roll out more tools and features in the future as it develops its service.
Crafting Your TikTok Ad Campaign
Creating a successful TikTok ad campaign involves a delicate blend of creativity and strategy. Your ad should resonate with TikTok’s vibrant and dynamic user base while effectively conveying your brand’s message.
Whether you’re showcasing a product, telling a story, or promoting an event, the key lies in capturing the essence of your brand in a short and captivating video.
Audience Targeting and Engagement Strategies
TikTok’s self-serve ad platform provides robust audience targeting options, allowing you to create your campaigns to specific demographics, interests, and behaviors.
To maximize engagement, consider leveraging user-generated content and creating interactive challenges that encourage users to participate and create their own videos. This approach not only boosts user engagement but also generates authentic and shareable content.
TikTok’s Creative Studio
TikTok’s Creative Studio serves as a hub for ad creation and management. This intuitive ads platform offers a range of tools and templates that enable you to enhance your ad visuals, add music, and optimize your content for TikTok’s unique format.
Whether you’re a seasoned video creator or new to the world of digital advertising, Creative Studio empowers you to bring your creative ideas to life.
Compliance and Policies
it is crucial to be aware of TikTok’s advertising policies and guidelines. These standards ensure that your content aligns with TikTok’s community values and maintains a safe and positive user experience.
Familiarize yourself with these guidelines to create ad content that resonates with your targeted audience while adhering to TikTok’s standards.
Conclusion
TikTok’s self-serve ad platform opens doors for businesses to connect with people in exciting ways. By using its tools wisely, you can create engaging ads, reach your audience, and grow your brand.
Embrace the potential of TikTok advertising and navigate this platform confidently to share your message, inspire, and build meaningful connections. TikTok advertising is filled with creativity, impact, and the opportunity to reach potential audience.
FAQs
What is TikTok’s Self-Serve Ad Platform?
TikTok’s Self-Serve Ad Platform is a user-friendly tool that allows busines firms to create, manage, and optimize their advertising campaigns on TikTok. It provides a range of features and ad formats to help businesses connect with their target audience and achieve their marketing goals.
How do I get started with TikTok advertising?
To get started with TikTok advertising, you need to create a TikTok business account. Once you have your account set up, you can access the Self-Serve Ad Platform, where you can create and customize your ad campaigns, select your target audience, set your budget, and monitor performance.
What ad formats are available on TikTok’s Self-Serve Ad Platform?
TikTok offers various ad formats on its Self-Serve Ad Platform, including In-Feed Ads, Branded Hashtag Challenges, and TopView Ads. In-Feed Ads appear within users’ feeds as they scroll, Branded Hashtag Challenges encourage user participation, and TopView Ads provide prime visibility with full-screen videos.
How can I ensure the success of my TikTok ad campaigns?
To ensure the success of your TikTok ad campaigns, focus on creating engaging and authentic content that resonates with TikTok’s vibrant user base. Consider leveraging popular trends and challenges, utilizing user-generated content, and monitoring key metrics to make data-driven adjustments.
Can I measure the effectiveness of my TikTok ad campaigns?
Yes, TikTok’s Self-Serve Ad Platform provides robust analytics and reporting tools that helps you to measure the effectiveness of your ad campaigns. You can track metrics such as conversions, engagement rates, views and clicks to gain insights into how well your ads are performing and make informed decisions for future campaigns
As aforementioned, not everyone has access to the platform, but if you’re interested, you can apply for a reservation now.
So you started a TikTok. Welcome to the club! Still, picking up a new hobby during this lonely and boring time of quarantine isn’t enough for you. No, you want stardom. You want to be TikTok famous.
You can gain a large following on TikTok and become popular enough to be considered a TikTok influencer, earning hundreds — even thousands — per post. But let’s not get ahead of ourselves. Before you can claim your fame (and influencer money), you must first learn how to become TikTok famous by getting more views, likes, and follows. Here’s some advice from a top TikTok advertising agency on how you do that.
Record with Trending Audio or Song
Audio tracks are the heart of TikTok videos. Most of the TikToks you see feature users lip-synching to a popular song, dancing to a trending tune, or acting out skits to viral audio. Although the app offers a repertoire of sounds that you can use for your recording, you will reach a wider audience and increase engagement by creating a video that features a popular song or audio. For example, Actor Adam Rose’s “The Woah” track went viral, spawning more than 36,000 copycat videos. The Weekend’s song, “Blinding Lights,” also went viral.
Use Trending Hashtags
TikTok hashtags increase your videos’ reach. However, it’s important to choose the right hashtags. Any ol’ hashtag won’t do: It should be relevant to your video. If you’re posting a “Say So” dance, include #saysochallenge. If you’re posting a comedy skit, use #funny. Look at the hashtags creators are using for the same video. If you’re posting a hair tutorial, find the top-performing videos for that niche and copy the hashtags.
Hijack Popular Hashtags
You should also hijack trending hashtags, even if they’re not quite related to your video. With this strategy, you can catapult your video to TikTok’s Trending feed.
This Marilyn Monroe dance, set to the tune of “Diamonds Are a Girl’s Best Friend,” includes several unrelated trending hashtags: #shareyourplaylist, #dancechallenge, #keepingitbusy, and #bringitback. Although the video has nothing to do with sharing a playlist or dance challenges, it garnered more than 8,000 views — impressive for an account that averages 200. The account also received more than 200 followers after publication.
Sure, including relevant hashtags may be important, but hijacking trending hashtags can significantly increase your reach and engagement.
Recreate Trending TikToks
TikTok is all about trends. That’s why you’ll find multiple videos of the same kind appearing on your “For You” page. When a video goes viral, TikTok users quickly post recreations. If you want to get noticed, you have to hop on trends. You will gain more likes by posting videos that have proven to be a hit with TikTok audiences.
Often, specific skits and dances go viral, but so do audio and popular songs. The song and choreography to “Say So,” for example, was a huge success on the app. At the time of writing, the total views for the hashtags #sayso and #saysochallenge are 778 and 246 million, respectively. If you see a song, dance, or skit gaining traction, create your own version.
Duet or Collaborate with a Famous TikToker
Collaborating with famous TikTokers is the fastest way to gain fame. You will reach not only your loyal subjects but also the fans of that famous user. If you’re collaborating with someone who has two million followers, you gain access to two million pairs of eyes. This may be the fastest method, but it’s certainly the most difficult. Of course, not everyone knows an influencer with two million followers. Start small and expand your network. Even a TikToker with 1,000 followers is valuable.
If you have absolutely zero connections, create a duet. Duets are available to everyone, even to TikTok users whom you don’t follow (if that’s the privacy setting you choose). When collaborating, tag the creator and use the appropriate hashtags to increase your reach.
Stay Consistent with Your Theme
Users will follow you because your content aligns with their interests. Choose a theme and stay consistent. If you’re passionate about dancing, post dance videos. If you’re a professional chef, post cooking tutorials. TikTok user Christian Delgrosso, for example, posts exclusively funny skits.
Don’t stray from your theme too often — you may lose your followers. Of course, you can still explore other themes, as long as you remain consistent. If your feed is too eclectic, you won’t get the loyal followers you need.
Don’t Sacrifice Video Quality
TikTok videos are nothing like the Instagram Stories you see. While Instagram videos are an intimate behind-the-scenes style of authentic content, TikToks are highly produced, often featuring special effects and complex edits. If you want to stand out on the platform, you have to be uncompromising with aesthetics — make sure everything looks good before you post, even if this means recording several takes before settling with the final video you want to publish.
Camera quality matters — grainy videos won’t succeed on the platform — and so do lighting and audio. Make sure you record in a well lit area, and make sure the audio you use is loud, crisp, and clear. Make no mistake — users have no problem leaving derisive comments on your videos if they see something sub par. See the user’s comment below as evidence.
Participate in Hashtag Challenges
Occasionally, a brand will create a hashtag challenge. TikTokers participate by creating a video that responds to the challenge and using the brand’s special hashtag for the occasion. A recent campaign is the #scoobydoochallenge, in which users mimicked the Scooby Doo dance. By the end of the campaign, the hashtag garnered seven million views. Joining hashtag challenges can improve your reach. If the contest managers enjoyed your video, they may even feature you.
Create an Original Track
Although TikTokers mimic dances and skits to the same music and audio, many users also record original sound. A classic example is the “Bored in the House” song, created by TikTok user @curtisroach. The song went viral, garnering 5.5 million likes and 27.5 thousand comments at the time of this writing. Curtis Roach gained so much popularity that TikTok verified his account. TikTokers will share and use original tracks that they love. With enough traction, your track can go viral and remain on the app’s Trending feed for weeks.
Post Regularly
TikTokers are less likely to follow a dead account. Seeking entertainment, they expect a steady stream of videos to appear on their feeds. Post regularly to keep your followers interested. TikTok is rich with content. It will be easy for you to ideate, create, and publish short videos each day.
Comment on Popular Videos
If you want to increase your followers, comment on popular videos. Since these videos garner thousands — even millions — of views, your comment can attract the eyes of several TikTokers who might be interested in visiting your profile. If they like what they see, they may even follow your account or engage with your videos.
Share TikToks on Instagram
TikTok allows you to post your videos to Instagram Stories. This is a great way to expand your reach and move followers to your account. TikToks posted on Instagram contain your handle, so followers can visit your profile.
There are so many ways to gain fame on TikTok, but keep in mind that you won’t become a sensation overnight. Develop great content, cater to your audience, and have patience. Those followers will come.
TikTik isn’t only a video hub on which gen Zs (and a new wave of millennials) create and share dance videos. It’s also an advertising platform, on which big brands such as Universal and Guess find their target audience. Don’t overlook TikTok advertising because it is powerful and we can already see that.
Like all the other social media platforms, TikTok has its own Ads Manager type of website, where advertisers can create and run TikTok ads. There, you can choose your budget, upload your creatives, and select an advertising objective.
TikTok currently offers three objectives, each serving a different purpose.
The conversions objective drives desired actions on your website, whether that’s to fill out a form, sign up for a newsletter, or purchase your products. To use this objective, you need a website link (where you want users to be redirected) and a working TikTok pixel.
With this objective, you can choose to target a Custom Audience, a group that has previously taken an action on your business; for example, people who added items to their carts before abandoning.
Traffic
The traffic objective drives people to a destination, whether that’s to your website, online form, or app install page. Traffic and conversions may sound similar, but they have completely different goals. Conversions aim to achieve as many specific actions on your website, such as a purchase, whereas traffic aims to only bring as many people as possible to your chosen destination.
Currently, you can only drive users to two destinations using the traffic objective: your website or your app. Like the conversions objective, you can also target a Custom Audience; for example, people who visited your destination in the past.
App Installs
TikTok’s app installs objective drives users to install your app. Once clicked, the ad will redirect TikTokers to the landing page to download. You can only use this objective if you added your app to Event Manager, one of the pages within TikTok’s advertising dashboards. There, you will find all of your apps and website pixels. You can access Event Manager by clicking “Library” then “Events.”
Unfortunately, you need a third-party tracking service to track app installs. TikTok specifically asks that you use one of its tracking partners, such as Appsflyer, Adbrix, or Branch.
How to Choose the Right Objectives
It’s important to choose the right objectives to get the results you want. Before creating an ad, think about what you want your target audience to do after seeing your ad. If you want your target audience to read your latest blog post, then the traffic objective is your best option. If you want users to buy your product, then the conversions objective is the ideal choice. If you choose the wrong objective, you will end up paying for results you didn’t want.
Where to Find TikTok’s Advertising Objectives
You can find TikTok’s advertising objectives in the ad-creation process of its self-serve ad platform. To find it, follow these steps.
Step 1: Log in to your TikTok ad account then click “Campaign.”
Step 2: Click “Create” under “Campaign.”
Step 3: Choose your budget and scroll to “Advertising Objective.”
The list of TikTok’s objectives appears in the Campaign level.
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